Giving buyer feedback: a new perspective

Let’s talk about giving buyer feedback from a new perspective. Feedback seems like a good idea and a courteous thing to do, but you may be stepping in liability for you and a bad deal for your client.

As a buyer’s agent, it’s my fiduciary duty to protect my buyer. If I don’t provide feedback to the seller, it’s not because I’m lazy; it’s because I’m protecting my buyer’s interests. Without my buyer’s permission, I cannot speak for them or provide feedback.

Imagine this: I as a buyer’s agent, provide negative feedback to a listing agent. The listing agent passes this on to the seller, who gets offended. Fast forward a month, and my buyer decides to make an offer. The seller, still upset by the feedback, refuses to negotiate. Now my buyer has no leverage. How do you think my buyer feels at this point?

Here’s a tip for agents: Be cautious with feedback. If you’re out here giving your honest opinion on price or condition without your client’s okay, you might be stepping into risky territory. I personally avoid giving feedback unless my client explicitly agrees. If you say the price is good in feedback but then make a lowball offer, it can backfire.

In my opinion, it’s just not worth the risk. Protect your clients and protect yourself. No feedback unless it’s fully approved!

To listing agents, let’s step back and be kind. Kindness is free.